Make it stand out.

The Benefits of Great Real Estate Photography

More than ever, high quality architectural real estate photography has become a critical element in the marketing and selling of real estate. As internet research has become the usual first step in a buyers process of searching for a new home, it has never been more important to portray a property in a visually aesthetic light that serves to promote it’s best assets.
Capturing the essence and integrity of a fine home can be challenging, and is best carried out by utilizing the experience and creative abilities of a seasoned professional architecture/real estate photographer. This is especially true for the marketing of luxury and high value properties, as buyers have become increasingly sophisticated in viewing fine architectural images in magazines and across the internet.

Some of the benefits of using high quality photography images in real estate marketing have recently been described in a Wall Street Journal article. The conclusions were that
fine quality photographic images have the ability to help a property:
- Gain 61% more views than comparable listings across all price tiers.
- Command higher asking prices per square foot.
- Receive more viewing time per listing, and be more likely to be saved by the buyer, and
- Effect shorter times that the listing remains on the market, due to it’s increased exposure.

When used successfully, high quality real estate photography serves to capture a property’s personality, and showcase it’s unique strengths and character. This can be a tremendously influential tool that has the power to attract inspired potential buyers, ideally leading to a more timely and profitable transaction.